Meet Our Staff
For Kelly Wolf, appreciation is a relative term. A self-professed auto devotee, Wolf was perhaps destined for the car industry. In fact, it was a SL500 that set his career in motion, but that’s a story for a different day. Hired as a salesman by Mercedes-Benz of Houston soon after graduating from the University of Texas, Austin in 2000, he accelerated through various dealership ranks from Pre-Owned Sales Director (Momentum Jaguar, Volvo, Porsche Houston; Momentum BMW Houston) to General Sales Manager (Fremont Motorcars, CA; Momentum Jaguar, Volvo, Land Rover, and Porsche Houston). A results-driven attitude and focus on customer care helped propel Wolf into a top leadership position when indiGO Auto Group recruited him to be its first General Manager in 2010 for Porsche North Houston. As the company rapidly expanded in the subsequent years, Wolf was named Chief Operating Officer in 2013, overseeing stores in three states, and in 2019, company President. Today as Chief Executive Officer and Dealer Principal of indiGO Auto Group, now a subsidiary of Pon Holdings, based in The Netherlands, Wolf is responsible for the company’s 27 franchise dealerships, representing the luxury brands of Porsche, Ferrari, Audi, Lamborghini, Bentley, McLaren, Rolls-Royce, Jaguar, Land Rover, BMW, Aston Martin, Rimac, and Volkswagen (currently throughout Texas, California, Missouri, Colorado and Arkansas). Aside from running the day-to-day operations of indiGO Auto Group’s individual dealerships, spearheading business development, and nurturing manufacturer relationships, Wolf also leads automotive group sales and the fixed operations teams, all while delivering the highest level of customer service. In 2023, he was appointed SVP of Pon & CEO of Pon Luxury & Performance Cars NA/NL/VN, making him responsible for all of indiGO Auto Group (NA) as well as Pon Holdings’ wholesale and retail activities in The Netherlands (NL) and Vietnam (VN). Wolf also sits on the Pon Holdings’ management board. With a career spanning several decades, Wolf’s wealth of knowledge and impressive track record in the U.S. auto market has helped indiGO Auto Group become a world-class player in the luxury and sports car industry. Wolf, a native Texan, has been profiled in numerous publications, including The Houston Business Journal and Automotive News, where he also was named one of the elite 40 under 40 in the automotive industry. He currently serves on the Board of Regents for Porsche Cars North America and has been a board member since 2020. Prior to that, he was a member of the Rolls-Royce Dealer Advisory Board (2013 – 2020), where he served as Chairman from 2017-2020. While his passion for the auto industry is undeniable, the key to his heart is his wife Jacee and their two daughters, Allison (16) and Keaton (13).
Michael has experienced an impressive rise from Internet Sales Manager to General Manager to Director of Variable Operations at indiGO Auto Group. His consummate attention to enhancing the customer experience and an absolute passion for and knowledge of prestigious luxury auto brands make Michael a key team leader. His expertise ranges from operations to sales and training to management, giving Michael a unique 360° perspective on the importance of building strong customer relationships while also sharing a love for performance automobiles. Michael has a bachelor’s degree in Finance from Texas State University. He also is a graduate of the prestigious National Automobile Dealers Association (NADA) Academy. He was recognized by Automotive News in the 2019 class of 40 Under 40 honorees.
Chelsey joined the indiGO executive team in 2017, bringing a wealth of Human Resources and Payroll experience and a passion for contributing to a positive, supportive company culture. Chelsey believes in an individualized approach to assisting indiGO Auto Group team members, mirroring how the company serves its valued customers. One of her proudest achievements is forming an HR team of passionate individuals who are quick to adapt to indiGO’s growth and employee-centric initiatives. Chelsey’s own educational background includes an MBA in Strategy from Southern Methodist University and a BBA in Marketing from the University of Oklahoma. She is also a certified HR professional with SHRM-SCP certification. In her personal time, Chelsey enjoys being outdoors with her husband James, and their two young sons.
Courtney is the Director of Operations and Marketing for indiGO Auto Group. Her 16 years of OEM, automotive vendor and large dealer group experience coupled with her NADA dealer academy graduation makes her knowledge of automotive operations and marketing second to none. Courtney drives positive results by improving associate productivity, increasing CSI, market share, PVRs and sales. In addition, Courtney plans, develops and executes integrated marketing campaigns across multiple platforms to deliver measurable results. In her free time, Courtney enjoys traveling, music, and spending time with her husband and two sons.
As Director of Finance and Insurance, Jackson selects and implements the various plans available to indiGO Auto Group customers. He has a BBA in Marketing from Abilene Christian University and boasts years of experience in the industry — from sales associate to general manager. In his free time, Jackson enjoys being with his family, outdoor activities, attending his children’s sporting events, and being involved at his church.
As Director of Training & Development, Beth oversees the progress of all indiGO team members while ensuring that indiGO is consistent with our processes as we grow. She takes a hands-on approach to creating and implementing training programs and materials, in addition to team member assessment. She earned her BS in Human Resources and Family Science from the University of Nebraska and is also DiSC and Myers-Briggs Certified. During her free time, Beth enjoys traveling with family and friends, cooking, exercising, and reading.
Mike Yale has been in the automotive industry for 30 plus years, starting as a Service Advisor for brands such as Honda, Jaguar, BMW. He then became a Service Manager for brands such as Infiniti, BMW, Porsche and Audi. His experience extends even further, to serving the role of Parts and Service Director for Mercedes Benz from 2005-2013 and over 3 BMW/Mini Cooper locations from 2013-2016. Mike truly has a passion for the Porsche brand and is excited to be a part of indiGO Auto Group. Outside of work, Mike enjoys sports car racing, following the IMSA racing closely, he also enjoys building restomods and traveling.
Ralph Rodriguez
Fixed Operations Director
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Over the course of his 35 years in the automotive industry, Ralph has worked his way up from a porter to now overseeing Fixed Operations for indiGO Auto Group's California. While pursuing a bachelor’s degree from Cerritos College, Ralph began his career with the Ford Lincoln Mercury dealership in Huntington Beach, CA. A succession of promotions followed before he was named General Manager, and then Service Director for several dealerships. Ralph then joined the Pendragon Auto Group where he worked as the U.S. Parts and Service Director for California for 14 years. In 2019, he was hired by indiGO Auto Group to work in the Rancho Mirage, CA location before quickly moving into the new acquisition role in Marin, CA, and was later appointed the Fixed Operations Director. Ralph has been married for 30 years and has three children and one grandson. He enjoys scuba diving, biking, and playing golf.
Dustin Carr serves as the Director of Real Estate and Development, where he leverages his extensive experience in project management, and strategic planning to drive growth and innovation within indiGo Auto Group. Beyond his professional achievements, Dustin enjoys playing golf and values spending quality time with his family and friends.
