INDIGO AUTO GROUP OPENING PORSCHE
SAN FRANCISCO IN 2023

SAN FRANCISCO, CA¬ – (March 17th, 2022) – indiGO Auto Group, the country’s premier boutique automotive retailer, with 22 luxury dealerships located throughout California, Texas, and the Midwest, has been selected by Porsche North America to open Porsche San Francisco in 2023. The all-new dealership is slated for the city’s bustling SoMa (South of Market) neighborhood, surrounded by many of its most prestigious museums and cultural centers.

San Francisco emerged as an attractive destination due to its strong embrace of electric vehicles — such as the cutting edge Porsche Taycan . Information about the drive to convert to electric vehicles and its many ownership perks can be found at www.operationelectrify.com . “We’re extremely grateful to Porsche Cars North America for this unique opportunity and we can’t wait to expand indiGO’s footprint in the Bay Area,” said Chief Executive Officer Kelly Wolf. “This is also a chance to enhance its brand presence and we look forward to bringing our concierge style, white-glove service to San Francisco while creating a fully immersive, experiential ownership journey.” indiGO Auto Group first entered the Northern California market in November 2019 with the acquisition of three Marin dealerships: Porsche, Audi, and Volkswagen Marin. Porsche San Francisco adds to the company’s world-class automakers, which also includes McLaren, Aston Martin, Bentley, Lamborghini, Rolls-Royce, Jaguar, BMW, Audi, Land Rover and Volkswagen.

“In his role CEO of indiGO Auto Group, Kelly Wolf is well known for the operation of premium dealerships across the country, including Porsche Marin and Porsche Palm Springs in California,” said Area West Vice President Trevor Arthur. “He has always demonstrated a passion for the brand and an innovative, forward-thinking approach. We look forward to growing our relationship with Porsche San Francisco.”

For those interested in embarking in an exciting career with indiGO Auto Group at its forthcoming Porsche San Francisco location, please visit www.indigoautogroup.com/careers.html.

indiGO Auto Group was founded on the firm belief of delivering a purchasing experience that consistently exceeds clients' expectations. The company stands for a level of expertise beyond traditional dealerships, combining intimate factory knowledge with an authentic automotive passion that is displayed by each and every team member. indiGO Auto Group is wholly owned by Netherlands-based Pon Holdings B.V., a global business of mobility products, services, and solutions.

For more information about indiGO Auto Group, please visit www.indigoautogroup.com.

About indiGO Auto Group indiGO Auto Group is the destination for everyone who shares a passion for automobiles, providing unique access to brands we dream to drive, with experiences, insights, and connections for fellow enthusiasts that inspire and reward owners. indiGO Auto Group represents 19 franchised dealerships in seven United States markets, including Houston, Texas and St. Louis, Missouri plus Palm Springs, Rancho Mirage, Riverside, Marin, and Redwood City, California. Dealership destinations include Porsche and Rolls-Royce Motor Cars North Houston; Lamborghini and McLaren Houston; Cavallino Rosso St. Louis; Porsche St. Louis; indiGO Classic Cars; Porsche, Audi, and Volkswagen Marin; Ferrari Silicon Valley; Jaguar and Land Rover Riverside; BMW and Porsche Palm Springs; Bentley, Rolls-Royce Motor Cars, Aston Martin, McLaren, Lamborghini, Jaguar, Land Rover, Audi and Rimac of Rancho Mirage. For more information, please visit www.indigoautogroup.com.