Welcome to indiGO Auto Group's 2024 Walkaround Challenge!
Get ready to showcase your skills in our exciting Walkaround Challenge! Create a dynamic 3 to 7-minute video and seize the chance to win amazing prizes, including a $5,000 cash prize and an iPEC experience. Upload your videos by July 3rd for a shot at an all-expenses-paid trip to Houston for the final showdown. Let’s bring out the best and make this competition unforgettable!
Round One Deadline is July 3rd - Winners will be announced on July 22nd.
Out of the expected 17 submissions, the top 8 will earn an all-expenses-paid trip to Houston for the final rounds, taking place on August 5th-6th. During this event, the Elite 8 will compete, narrowing down to the final 4, and ultimately, determining the champion of the indiGO Walkaround Challenge.
Prizes Include
- 1st Place: $5,000 cash prize plus an iPEC experience for 2
- 2nd Place: $2,500 cash prize
- 3rd Place: $1,000 cash prize
Required RockED Journeys
To be eligible for this competition, the following RockED journeys must be completed:
- Four Tips For An Effective Video Walkaround – 5 guides approximately 8 minutes
- Walkaround Hot Hacks – 5 guides approximately 8 minutes
Competition Rules and Judging Criteria
Participants are challenged to create a captivating 3 to 7-minute walkaround presentation video, with complete creative freedom in how they choose to film it. The presentations will be scored on a 1-5 grading scale, ranging from novice to expert. Participants will be evaluated based on the following criteria:
Product Knowledge
- Vehicle Application - Features
- Vehicle Application - Benefits
- Building Rapport and Relationships
Building Value
- indiGO Differentiators
- Brand Heritage and Story
- Professionalism and Credibility
Effective Communication
- Verbal Communication
- Non-verbal Communication
- Body Language
indiGO Walkaround – Customer Scenario
Please note that the use of the scenario is necessary to determine type of car that will be presented for your walkaround video.
- Webber Michaelson is a new customer and just submitted an inquiry about a new vehicle. He travels with his family to the mountains regularly and happens to be there now.
- Mr. Michaelson currently owns a 2022 Escalade Sport Platinum.
- His two children and wife spend a lot of time in the car on road trips, so he is most interested in a comfortable ride, safety, and efficiency.
- He would like some information on an SUV option you believe would best meet his needs. He hopes to move forward with a purchase as soon as he is home in August. This happens to be he and his wife's anniversary and would like to surprise her as she will be the main driver of this vehicle when at home.
